Battle of the Christmas Ads

It’s almost here.

Only a few more weeks until that fat little man comes down my chimney. As of writing, three major Christmas adverts have debuted: M&S, John Lewis, and Debenhams. Here is my opinion on this year’s long-awaited launches*, and you might be surprised who comes out on top.


Marks and Spencer: November 7th, 2017

M&S christmas ad 2017

Image: Marks and Spencer

Firstly, we have the PR’s wet dream from Marks and Spencers. To celebrate the release of Paddington 2 the film, M&S have created a Paddington Christmas. I love the whole ‘feel’ of it. I love the colours, ambience, softness, everything. However, there’s just something a little off.  I’m a bit put off by the whole reformed burglar idea. Let’s face it, if this was a realistic portrayal of crime, Paddington would have been silenced in a second and that would have been that. If you ask me, the theft was a cry for help. Why else did he so easily put everything back? As with the mishearing scandal, I feel like Rachel in the episode of Friends where she tells everyone she can see the baby on the scan but actually can’t. Of course, he says “thank you, little bear.”

Score: 4/5

Debenhams: November 10th, 2017

Debenhams Christmas ad 2017

Image: Debenhams

Debenhams has thrown their hat into the ring this year with a two-part teaser. The teaser bait advert was released on November 6th, and I was hooked. I wanted to know what happened next. I wanted to know if they meet again. I wanted to know who is her colourist. With a great re-take on the classic Cinderella, Debenhams took out a front page ad in the Metro and made it a fairytale for the modern ages. The little cameo from the narrator was a lovely surprise too.

Score: 5/5

John Lewis: November 10th, 2017

John Lewis Christmas ad 2017

Image: John Lewis

Here it is ladies and gentlemen. I kind of feel sorry for John Lewis. Every year they have so much expectation and pressure and they can’t always please everyone. This year’s ad seems to be a little flat. I really like the story and love how it’s shot. I really thought it was going to be a story about how monsters under the bed aren’t scary, they just need a friend, and at Christmas, they’ll exchange gifts blah blah. That’s not what happened. It took me a long Twitter search to find someone that explained it. The boy couldn’t sleep because it was dark. His imagination created the monster. The lamp night light meant it wasn’t dark and didn’t see the monster. WHAT ABOUT THE MONSTER!? He was a good friend and didn’t deserve that death.

Score: 3/5

In my opinion, Debenhams have one it this year with their Ad. I can’t wait to see the rest of the Christmas Ads and specials. If I’m honest, I can’t wait for Christmas full stop.

What do you think of this year’s servings?

See you soon!

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